MARZAN INTERACTIVE TO CREATE ONLINE STRATEGY FOR WINONA STATE UNIVERSITY
New University Website Will Be Developed With Unique “Audience-facing” Approach
(Minneapolis, MN) – June 13, 2008 – Marzan Interactive has been officially
engaged by Winona State University to provide strategic online services. The company will
assess and develop an enhanced online identity for the university that will communicate
directly in new ways to its major audiences, including potential and current students.
In addition, Marzan Interactive will integrate an Intranet site for the university that
will serve as a campus resource center and platform for communication and collaboration
between faculty, staff, and students.
“Winona State is such an intelligent university that it fits right in with
our business research methodologies. I was very excited to be selected as the company to
help drive their online presence and use of interactive technologies forward,” says
Marzan Interactive founder Alberto Marzan.
Marzan Interactive is utilizing an “audience-facing” approach to web
development for the Winona State University website. The method is a research metrology
created by Alberto Marzan that utilizes a website’s current and desired audience to design
an online identity and content-delivery strategy. Winona State University’s website is set
to launch in early 2009.
Martology is a term coined by Marzan Interactive to describe the seamless
integration of marketing and technology. The audience-facing approach to web design is the
execution of martology and provides the client, in this case Winona State University, and
the web audience a more useful and effective website.
About Winona State University:
Founded in 1858, Winona State University is a comprehensive public university with more
than 8,000 students. The oldest member of the Minnesota State Colleges and Universities
System, the university offers 80 undergraduate, pre-professional, licensure, and graduate
programs on its three campuses.
About Marzan Interactive:
Marzan Interactive is a full-service interactive marketing agency. Headquartered in
Minneapolis, Minnesota, Marzan Interactive is focused on creating online marketing
solutions that exceed the business goals of its customers. Alberto Marzan, the founder
of Marzan Interactive, coined the term “martology” to describe the unique approach of
integrating marketing and technology seamlessly into a total marketing plan. The work
of Marzan Interactive is proven to cause an online audience to react to marketing
initiatives. For more information, please call (612) 455-2005 ext 201.
To set up an interview with Alberto Marzan or to learn more about the
Winona State University web strategy,
please contact:
Alexis Walsko, or
Kate Nelson
with Lola Red PR at (612) 333-1723.
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