EMAIL MARKETING

The Precis Marketing Manager assists with outbound communications and incoming lead sources. Using the tool, track and manage online marketing initiatives such as email, pay-per-click and pay-for-performance campaigns—allowing you to maximize your online marketing dollar. Track outbound communications such as company newsletters and email marketing communications. Customizable reports provide access to valuable metrics that can be used to measure campaign effectiveness.

Features and Benefits of the Precis Web Marketing Tools:

• Send CAN-SPAM compliant emails to contacts, accounts, and lists
• User multiple email templates
• Suppress mail delivery based on configurable rules
• Enable customers to opt-in, opt-out, or manage their subscription preferences
• Tracking in-bound traffic such as pay-per-click and organic search marketing
• Report on marketing campaigns by individual ads, accross campaign, or partners
• Understand ROI of specific ads and campaigns
• Set conversion goals to establish conversion metrics
• Get a granular view of who views your ads, when, and what they do
• Manage mailing lists and content subscriptions
• Mail merge
• Track click throughs, opens, unsubscrbes, forwards and conversions
• Tie marketing dollars spent to revenue gained
• Automatically cleanse mailing lists

A key benefit to the Precis Marketing Manager is the ability to see how your marketing activities and ads progress through your sales funnel. Track results of individual ads and campaigns from lead to opportunity to sale. Gain a complete understanding of the performance of your marketing dollars in a single application.