The data gathered by our interactive specialists during the research of each keyword and phrase in your Final Search Term Report is compiled in the Baseline Rankings Report, including:

• Current Search Term Rank – how your site currently ranks for each term in the major Search Engines.
• Search Term Rank Analysis – the reasons for the current ranking.
• Optimization Recommendations – the actions needed to improve ranking for your search terms.
• Site Structure Analysis – measurement of your site against the parameters required for optimization.
• Search Term Saturation – the number of times your terms are actually appearing within the content and code of your pages.
• Site Index Level – the number of pages in your site currently indexed in each of the major Search Engines.
• Directory Audit – which key online directories, relating to your business, are listing your site.
• Search Engine Rule Conformity – determines whether your site includes any practices that may be considered illegal and could be harming its chances of being ranked.
• Competitive Analysis – compares the rankings of your online competitors’ sites when your search terms are used.