ORGANIC SEARCH ENGINE OPTIMIZATION

"Organic" or "Natural" Search Engine Optimization (SEO) is accomplished by engineering your web pages to increase your "link popularity" in order to achieve high rankings at the search engines (such as Google, Yahoo and MSN) for your chosen search terms and maximum return on your online marketing investment.

The SEO plan begins when our interactive specialists conduct a strategic discovery session, delving into your company, mission, products, target markets, etc., to identify your initial search term list of keywords and phrases. The next step validates the effectiveness of these terms and identifies new phrases that were perhaps never considered, but have successfully led visitors to your site. The result is the Final Search Term Report, documenting the keywords and phrases to be optimized.

Each final search term is then researched to determine your site’s current ranking for that term within the major search engines (including Yahoo, MSN and Google). This ranking correlates to how sensitive your current website is to major SEO criteria: web codification, site architecture, navigational structure, graphical design and content. This research is the basis for the Baseline Rankings Report that provides strategic insights for Search Engine Optimization.